Course Name

Consumer Behaviour and Marketing

Level of study

PhD

Study Mode

Fulltime

Duration

3 Years

Start Term

Country

United Kingdom

City

Reading

Course Subject

Agriculture & Forestry

Course Fees

Inside EU: 4260

Outside EU: 16070

Universities

University of Reading

Description

Our research cluster, addresses consumer and farmer attitudes and behaviour, marketing related to food and other product areas. These range from fashion to information technology, food-related human health issues, animal health and welfare, farm-level economics and management, and agricultural and food policy. Our work uses both quantitative and qualitative methods and is interdisciplinary, involving not only economics and social sciences but also disciplines such as psychology.

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