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Course Details

Course Name

BSc Food Marketing and Business Economics

Level of study

Undergraduate

Study Mode

Fulltime

Duration

3 Years

Start Term

Sept

Country

United Kingdom

City

Reading

Course Subject

  • Business & Management

Course Fees

Inside EU:  9250

Outside EU:  16070

Universities

University of Reading

Description

If you are interested in a commercial career with a connection to food, then this is the degree for you.

It develops skills in business management, marketing and economics designed to address key food industry challenges. You will have the chance to apply these skills to live food business problems. Working as part of a team, you will develop a research proposal to address a real food business brief, carry out the research and present your findings to the company. If you're thinking of starting your own food business, this course also offers opportunities to gain entrepreneurial skills and insight.

An exciting part of the course is a marketing research project, which enables you to work as a consultant for a real food business. Working as part of a team, you will develop a research proposal to address the client’s brief, carry out the research and present your findings to the company. Past projects have included a review of the pre-packed chilled deserts category for Waitrose and fairtrade awareness for the Day Chocolate Company. Other clients have included Sainsbury's, Hotel Chocolat, Procter & Gamble, Mars and United Biscuits.

During your final year, you will complete a dissertation on a food-related topic that covers at least one of the three major disciplines of the course (business management, marketing and economics). In the past, these have covered topics as varied as food insecurity in the Gambia and the importance of corporate ownership in consumer choice.

You have the option of studying this degree over four years with a placement year in industry or study abroad.

Course is Available at :

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