Course Name

BSc Consumer Behaviour and Marketing

Level of study

Undergraduate

Study Mode

Fulltime

Duration

3 Years

Start Term

Sept

Country

United Kingdom

City

Reading

Course Subject

Business & Management

Course Fees

Inside EU: 9250

Outside EU: 16070

Universities

University of Reading

Description

We live in a consumer-driven society. This course enables you to understand how consumers think, and how this is essential to marketing and the formulation of policy.

It was one of the first of its kind in the UK, bringing together the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics. You will be taught by world-leading specialists, including strong collaborations with staff from the departments of Psychology and Food and Nutritional Sciences.

The University of Reading is ranked 11th in the UK for Marketing (Complete University Guide, 2018). While you study, you will have the opportunity to gain insights from outside speakers from industry.

An important part of the degree is a consumer-based market research project. You will work in groups alongside a real-life commercial or public sector client to develop a research proposal to address their business challenges. You will also work on a large-scale individual project conducting applied research.

In the final year, your dissertation enables you to study an area that you’re passionate about. Recent dissertations have discussed consumer behaviour and marketing in relation to brands, globalisation, sport, viral advertising, gender, binge drinking, computer games, cosmetics, fashion, product placement, technology and food.

Placement

If you would like to complete a one-year industrial placement between the second and final year, either in the UK or abroad, you should consider studying BSc Consumer Behaviour and Marketing with Industrial Training. Organisations are increasingly looking to employ graduates with a comprehensive set of relevant knowledge and skills and this course offers an ideal opportunity to gain or build on existing experience. Recent students have undertaken placements with companies such as BMW, Microsoft, BlackBerry, L’Oréal and LoveFilm.

While on placement, our students have undertaken activities as varied as conducting social media competitor analysis, working on developing a communications strategy and sales. Successful selection for industrial placement is dependent on an excellent academic record as well as evidence of a high level of motivation.

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