Course Name

BA Business and Management

Level of study

Undergraduate

Study Mode

Fulltime

Duration

3 Years

Start Term

Sept

Country

United Kingdom

City

Reading

Course Subject

Business & Management

Course Fees

Inside EU: 9250

Outside EU: 16070

Universities

University of Reading

Description

This degree programme will provide you with a strong grounding across the main areas of business and explore key themes and emerging challenges facing business in a global context. It is designed to prepare graduates for responsible, professional roles in both the public and private sectors.

About the programme

The programme focuses on both the business environment – the cultural context, the markets, the legal, financial and ethical constraints under which firms operate – and their strategy, marketing and entrepreneurial direction. It also covers the internal aspects of the firm such as human resources, organisational behaviour and culture, operations, finance and accounting, ethics, management, and IT.

In the first year you will study modules in marketing and strategy, organisational behaviour and culture and enterprise.

The School’s Centre for Entrepreneurship also offers modules in enterprise and entrepreneurship giving you the chance to take part in business planning exercises and a competition to develop and potentially even launch your own small business.

In the second year modules include finance, marketing management and business strategy with some modules involving experts from industry to share their expertise and experience.

In the third year you will have the opportunity to apply for a paid one - year work placement that will significantly enhance your CV and future graduate employment prospects, help you to build a professional network and provide a valuable opportunity to apply and further develop your knowledge and skills.

In the fourth and final year there are no core modules, instead you will examine areas already studied at a more advanced level. You will also select from a wide of range of optional modules, allowing you to tailor your degree towards your own needs, interests and aims.

Our graduates typically enter a wide range of careers including banking and finance, consultancy, management, accountancy, the civil service, sales and marketing, retailing and other service industries. In some cases successful placements lead to the offer of a permanent role within the same organisation upon graduation.

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